keyboard logger: A form of software that stores every keystroke and other information. The keystrokes are kept in a file, which can be retrieved or emailed to the person who installed the keylogger. Keyloggers are not illegal in and of themselves. However, identity thieves may install them on public computers or use Trojan software to secretly install them on personal computers. Keyloggers are notoriously difficult to detect.
link masking: A phishing tactic, link masking uses email links that claim to lead to legitimate websites, but which actually direct the user to other sites designed to look like the legitimate company's website.
mail theft: Identity thieves may steal your mail in their search for personal information. This can give the thief access to pre-approved credit card applications amongst other sensitive personal information.
malware: Computer programs designed to inflict harm on a computer. Malware can include spyware features, and may be delivered as a Trojan horse program.
online presence: Any activity that reveals if a person is online or not. Use of IM, forums, or other activities can all reveal online presence.
opting-in: Granting permission to a company, either explicitly or implicitly, to gather your personal information. Opting-in includes the possibility of personal information being sold by the company to third parties. Often opting-in is automatic unless the user explicitly opts-out.
opting-out: Informing companies that sell personal information that you do not want your information shared with other companies.